Episode 004: I was delighted to learn recently, viaSkift.com, of the existence of a “Bourdain bump.” Apparently whenever Travel Celebrity Anthony Bourdain picks a place to do a show, that destination sees a huge rise in public interest. In the recent case of Sicily, Priceline.com reported an 88.8% jump in searches for Sicily airports over the following 48 hours — that compares with a 5.1% rise for the rest of the country. Whoa!
THE RIGHT PANTS hasn’t exactly set records with its launch the past month. In fact, we’ve seen a decline in viewership every episode, each well below the “viral line.” Even an experiment at liking food more — by making a deep dive into pie — garnered our fewest views yet!
@jasonclampet @Bourdain @SamShankman How does one acquire this “Bourdain bump” for themself?
— Robert Reid (@reidontravel) October 17, 2013
Anthony Bourdain didn’t respond to my tweet (above), but maybe the Right Pants can one-up the ex-chef, by going someone who has been written about more than any historical figure other than Jesus: Abe Lincoln.
The video features a fake Lincoln and Steven Spielberg at last year’s reading of the Gettysburg Address, an annual tradition at Gettysburg on November 19. This year is the 150th anniversary.
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