I’ve long held a sort of private dream to return from covering the world to Oklahoma, and help my old home state get on a bigger map. In fact, during the past quarter century, many of my favorite projects were already about Oklahoma. My story on the Oklahoma Panhandle with my Uncle David stands out as one of my all-time favorite trips. I found my “spirit animal” while trying to follow the unfabled Little River in the state’s southeast. And I had as much fun as I’ve had in any of many interviews while talking up Oklahoma for Chris Christensen’s superb Amateur Traveler podcast.
So last when the state unveiled its new slogan and logo, I had some opinions.
I think the idea of a unified brand across all state agencies is a good idea, even a bold one. (Very few states do.) But I still would have done it differently. I’d put less stress on a slogan (very few people in my experience travel or move to places for one) and more on sharing the process. That would include using a good chunk of the $250K on a televised meal with Wayne Coyne, Joy Harjo, SE Hinton, Alfre Woodard, Bill Hader and some rich fracker – with alcohol.
I explain it in my review for Skift.com.