Two years ago, the 76-Second Travel Show noted how the use of ‘robust’ had risen steeply on both sides of the Atlantic, while creating a new Christmas carol for the ages, ‘Robust Christmas (Let’s Make It Robust).’ Here’s the video:
And the trend continued last year too in the US, with a steep rise from 900 usages to over 1400 in the New York Times (slightly above this year’s mark of 1371, as of Dec 22).
But to celebrate Robust Christmas III, we thought — here at 76-Second Travel Show headquarters — to take an alternate take at gauging the rise of robust. By use in headlines.
This graph shows that the New York Times show rises of use of ‘robust’ in a headline has doubled in the past two years:
Yes, you find robust everywhere: most robust balance sheet in history, robust menu, robust specimens, robust African-American woman, the robustness of the findings, a robust start (to baseball angst), and so on.
And travel is not exempt. Paulie Theroux dropped the R-bomb on Dutch lit of all things.
If robust is here to stay, and grow, what better way to celebrate than having a robust Christmas?
So please do.